A Unique Place To Rediscover The History Of Design

The Italian headquarters hosts a unique exhibition area dedicated to the history of Made in Italy design.

An extraordinary museum testifies to the fundamental role of Bertone Design Group through a narrative journey divided into two interconnected thematic cores.

The first one narrates the pivotal moments of Bertone’s prestigious century, a figure whose innovative drive has shaped the evolution of an entire industry.

The second core showcases dozens of remarkable works, exemplifying the know-how that has made New Crazy Colors a reference point in Visual Merchandising over the last three decades.

The inseparable link between the automotive world and industrial design is the guiding thread of this extraordinary immersive experience offered to visitors.